Why SHINee Shines in Japan?
The hot responses they are receiving in Japan are nothing less than
their popularity in Korea. We asked EMI Japan about their plan for
SHINee.
Betraying expectations and going beyond imagination
When and through which record company will SHINee debut? There had
been rumors within the industry, but their Japanese debut was announced
in their first solo concert held on 26 Dec last year.
Jonghyun: “It was a meaningful moment since we announced the happy news of
our Japanese debut to fans in our first solo concert. I was moved into
tears…”
Suzuki-san: “It was a deeply moving moment like the girl I confessed my love finally said yes…”. Suzuki-san is in charge of SHINee in EMI Music Japan (EMI).
“It was love at first sight,” continued Suzuki-san about his meeting with SHINee.
“I fell for their overwhelming singing ability, absolute
performance, distinct character, and stylish look itself. I thought
their fresh and transparent feel different from other Kpop artists
would appeal to Japanese people. The fact they have already captivated
lots of Japanese people before their debut proves it true. When even a
man like me thinks they are cute, how much more will they be to girls?
People want a star through all ages. SHINee is the very star.”
EMI has not released any Korean artist’s albums, but they even
created an S-Project team for SHINee’s album release. What does EMI
think of the possibility of Kpop and its direction?
“The reason Kpop is loved by many fans is the high level of
performance such as music, singing, and dance which makes star quality.
When a star is born to form a boom, new trends and culture are made out
of it according to the necessity of market economy. Right now Kpop is
at the center of a boom. However, a boom always dies out. What remains
after a boom is over, I think that is something real. SHINee is now a
star in this boom, but I think they will continue to stay as artists
regardless of the boom. A star that can make it possible for Japan hand
in hand with Korea to conquer Asia and stand shoulder to shoulder with
the world, I think that is SHINee.”
One of SHINee’s charms is counted as their “Western taste” music
distinct from Kpop dance music. Why did they choose Replay, a “Western
music style” song, not their best hit song Lucifer, for their Japanese
debut?
“It’s because the theme of Replay fits well with the fresh start
of their debut (in Japan), and I think you never get tired of the
unique song.”
They will perform live as a debut reception in Abbey Road Studios, London, the symbol of EMI and Beatles.
“There is a SHINee’s song whose music video on Youtube has more
than 20 million view counts. This means their fans are all over the
world. The SM Town Live they participate in will have a concert in
Europe this June after making a success in the U.S. as well as in Asia.
These records moved EMI headquarters and the Abbey Road staff to
realize the live reception. Since it is held in London, we are planning
to broadcast it as real time video service. With a flood of inquiries
from SHINee fans in London, we are rushing to prepare for it.”
Lastly, we asked how SHINee’s music will change after their Japanese debut.
“It is said there is no borderline in music, but I think it is
great for Kpop artists to sing songs composed by Westerners in
Japanese. For that reason, I would like to try different songs that can
make the most of their strong points. Of course, we are considering
Japanese original songs. Entertainment should present what betrays the
expectations of listeners and goes beyond imagination in a good sense.
I look forward to more advanced chemical reactions between Japan and
Korea in the future.”
SHINee made Suzuki san love them at first sight, even no other KPop are debut under EMI, wasn't it great? First I was disappointed why they choose Replay in which it was remake before once but now I understand, Replay has unique style and people won't tired about this! It was proven by high level this song could reach the top at many chart in Japan right? Japanese must be in love with them, just like all Shawol over the world does ^^
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