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What is the new generation group SHINee?
SHINee, who kept twinkling during the photo and interview sessions,
is a boy group of miracle born out of the times. They shine more on
stage to captivate women in Japan as well as in Korea with their unique
aura. We want to find the source of the light in what they show frankly.
World-level “blowout new artists” to debut
“Blowout new artists” are to debut. Their first solo live concert in
Yoyogi Stadium before their debut received about 100,000 applications.
Examples for the view counts of their music videos on Youtube are 19
million for Lucifer and 22 million for Ring Ding Dong (June 1st).
They will have a Japan debut premium reception in Abbey Road Studios, a
sacred place for Beatles in London. This is a “blowout” for new
artists. These new artists with world-level potential are SHINee,
Korea’s contemporary band of five members—Onew, Jonghyun, Taemin,
Minho, and Key.
Contemporary is not a familiar word, but Onew explains, “It means a
group that always presents newest trends, future-oriented in pursuit of
the newest in everything from music and dance to fashion and culture.” SHINee is a new-generation group from SM Entertainment, a company
that manages BoA, DBSK, Super Junior, and SNSD. They debuted with Noona
Is So Pretty (Replay), a song that expresses love for an older woman,
in May, 2008, and swept all the new artist awards of the year with
absolute support for “the cute younger men.” They are also expanding
their fanbase as “DBSK’s younger brothers” with their upcoming debut.
Minho: “We received advice from DBSK sunbaes after our debut was set.”
In the Korean pop world where most groups are “carnivorous” with
strong dance beat and manly performances, it is understandable that
people are attracted to their fresh “herbivorous” cuteness. However,
with their singing ability and powerful performance, they are in
complete control of songs of “Western music taste” based on dance
music. The gap is the point of their attraction. Now, their popularity
goes beyond Asia to reach the U.S., South America, and Europe, to the
extent even Le Monde made a report on them.
Jonghyun: “We have fans all over the world, but fans in different
countries have different characters. Japanese fans are rather pure…
they are like girls whose hearts are pounding at the sight of us?”
Key: “Right, right. The beating heart, we can feel it.”
Debuting with the same song Replay in Korea and Japan
They are in the third year since their debut. Their album Lucifer
released last year made a big hit. Their album sales show their growth
into top artists to follow Super Junior and SNSD. They grabbed the
K-pop fans’ hearts with this hit, and their popularity soared up. And
this June they are finally debuting in Japan. Their Japanese debut song
is the same one for their Korean debut: Replay – You Are My Everything.
Onew: “When we debuted 3 years ago in Korea, maknae Taemin was 14
years old, and I was 18. Noona Is So Pretty was a song a boy gets
broken-hearted by an older girl. It expresses a teenage boy’s frank and
pure feelings and weakness, dilemma and sadness over his inability to
show his feelings. The Japanese version Replay-You Are My Everything
after 4 years have passed expresses love for a girl the same age or
younger as well as an older woman. It has expanded to include more
generations from the longing for an older woman 3 years ago. We have
also grown up more (laugh).”
Taemin: “Don’t you think we have quite grown up from 3 years ago when we
looked very young? The choreography is the same with Noona Is So
Pretty, but you will see our moves are more confident.”
Key: “I think it’s meaningful to debut in both Korea and Japan with
the same song. But I feel like it’s a new song, not the same song. This
song is a turning point for us SHINee.”
Jonghyun: “People ask us what our goal is. I think it is more important to
make our own stage with the audience than to acquire titles. So our
goal is to show our performances on as many stages in Japan. Because
our duty is singing!”
Minho: “We have visited Japan several times before, but after our debut
was set, I feel differently about Japan. We will make a new start. And
I want to continue to make new challenges.”
Now the industry is paying attention to Korean boy groups and fans are enthusiastic about them more than any time, all Japanese women are wondering how much shiny shining SHINee will be!
Minho – Exotic looks and athletic physique
“His face is so small! His style is good!,” all the staff said with
one voice. He looks like a prince when he poses before a camera with
his perfect well-proportioned body and big twinkling eyes. He says he
likes “simple basic monotone and jeans with a t-shirt” for his private
fashion. He is not talkative, but speaks what he thinks clearly when he
talks. During a break, he showed his good relationship with members.
The handsome store clerk in the Japanese music video for SNSD’s hit
song Gee was him. He starred in Pianist, a Korean drama, last year.
Key – Sharp sense in fashion and music
“Hello, nice to meet you!” He greeted us in Japanese as he entered
the studio. His Japanese is the best in the group. His composed
Japanese is cute. He is very interested in fashion, and was wearing
pretty street style clothes for the day as SHINee’s fashionista. He
said thoughtfully “I know Pia” to make us happy. When the photo and
interview sessions started, he twinkled more and captivated people. His
favorite food is tonkatsu ramen and jaru soba.
Taemin – Excellent dance skill and beautiful looks
He was a 14 year old middle schooler when SHINee debuted. He was
called the maknae of idol world at that time, but three years having
passed (but still a high school student!), he is on the stair from a
boy to an adult. He looks gentle, but doesn’t like losing. In charge of
dance in SHINee. His recent growth as a vocalist is so splendid many
noonas wept deeply moved when he sang Romeo+Juliette for his solo part
in the concert. “DBSK’s Changmin hyung told me, ‘old gags work well in
a variety program.’ I should memorize something!”
Jonghyun – A wide range of vocal and smart thinking
It’s not an exaggeration to say his husky voice unique for an Asian
colors SHINee’s music. His excellent singing is exceptional among
Korean young singers. During the interview session, he actively
answered questions and showed a positive attitude to brighten up the
mood. Because he had a surgery for his ankle injury last year, he
couldn’t dance in the first solo concert in Tokyo and Seoul. Many fans
nearly died with their heart pounding at his pure aspect when he cried
apologizing for it. “I cried, but Key-goon cried in every round
(laugh). I want to be frank on stage.”
Onew – Leader with gentle looks and sweet voice
He is an ultimate healer with his gentle voice and smiling face. A
blood type O leader leading the free men with blood types AB and B.
“It’s our new challenge. We will enjoy it! This is what expresses my
feeling best,” he says regarding their Japanese debut. He cuddled
Japanese senbei from the gift set the Pia editors brought, and liked it
very much saying “It’s delicious!” Asked “What do you want to eat?”, he
answers “Chicken!” right away. His favorite Japanese food is
“Unagi-don, hitsumabushi, and katsu-don.”
This is a long interview. I’ll skip the part about the Japanese
Replay m/v. The most interesting part is the magazine’s interview with
EMI Japan’s Suzuki-san. You can see how much they love SHINee and what
plan they have for SHINee’s future. Look forward to it!
*You know this may not be 100% accurate as translated from the Korean translation.
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